We have been grossly oversupplied with the AWW royal baby one-shot out today. Not just in my newsagencies but in several I spoke with – too much stock based on any reasonable assessment of what sells in these businesses including sales of AWW itself.
The title is also late to market with other royal baby one shots how and grabbing sales for weeks now.
Newsagents are also frustrated at the last day of the month issue.
Despite gross oversupply, we are giving this title support with display at the entrance to our magazine department. We’re giving it until Thursday. If we see no uptake by then we’re sending everything back.
Bauer should give us the ability to set our own supply rather than lumbering us with 40 or more copies that will never sell.