We’re promoting tents at the front of the newsagency for the last week of the school holidays to pitch our shop to kids and people shopping with kids. This teepee is one of three designs we have accessed to broaden our range of kids gifts in the run up to Christmas.
We’re the only retailer with this range in our centre. We’re excited to see how it performs.
Making moves like this is important as we have to attract our more shopper traffic from our own efforts rather than relying on attracting shoppers with products available in other retailers nearby. What we place at the front of our newsagencies is vital to pulling people off the street or in from the mall. It’s up to us.