I’ve just read Scoring Points by Clive Humby, Terry Hunt and Tim Phillips, the definitive book on retail shopper loyalty programs. Scoring Points chronicles the introducation and finessing of the loyalty program at UK supermarket giant Tesco. I’d recommend this book to any retailer considering loyalty programs and how they might use them in their business. While written from the perspective of a big retailer, this book is just as relevant at our end of town.
While I must prefer the discount vouchers approach to loyalty, this book is about the broader shopper loyalty focus and how it’s vital every retailer play in this space.