I downloaded the App to try it out. I was surprised they are transacting by location. I am guessing their various agreements require this. OzLotteries has no such barrier – you can by from any web enabled device anywhere in the world. The barrier aside, the app makes purchasing easy – more convenient than walking or driving to the store for a ticket.
You can get more information on the Tatts app from the iTunes store.
Newsagents facing a Tatts corporate image fit need to consider the App and online moved by tatts and their partners when budgeting for the capital investment. While the pressure from tatts is considerable re corporate image, there is an opportunity to make a case in an appropriate forum for capital investment that respects the further opening of channels outside the traditional retail channels used for lottery products in the past.
Blindly investing in a corporate image fit without crunching the numbers and considering these mobile and online moved could lead to a bad investment.