We have a spinner packed with Peppa Pig product on our lease line as I have noted here previously. On Saturday I saw the importance of this stand in attracting shoppers to the business who might otherwise not have shopped with us.
Standing outside the newsagency I watched as a young girl dragged mum, dad and an older sister to look at Peppa. She pointed to the sign on top of the spinner. She bought a Peppa and the older sister bought another plush item. The parents bought two greeting cards.
Sometimes we don’t need a big billboard display to attract shoppers. Sometimes, easy to see well-located placement of a recognisable brand can attract traffic that otherwise you may not have attracted.
Footnote: our discount vouchers helped us maximise the opportunity from this family. Total spend was in excess of $35. The team working in this newsagency created this success for us.