Elle magazine is the subject of a rumour published by Crikey today:
Elle: it might well be a fizzer. Word on the street and within newsagent circles is that the rebirth of the Australian Elle magazine may be a fizzer. Piles of the Bauer-produced product can be seen from the doorway and more than one newsagent has reported that the other fashion magazines are still selling at the same levels as pre-Elle.
So I say, how are your Elle sales? In one store I’ve sold 3 out of 20, in another 3 sold out of 14 and in another 6 out of 11. For a launch receiving considerable advertising support these numbers are lower than I’d expect.