We have the latest issue of Better Homes & Gardens between our two top selling newspapers – as we do with every issue of this title. This is what I recommend to all newsagents. Put BHG here plus in the usual location and a pocket with weeklies and you’ll grow sales.
The cost of the additional placements is minimal since you can claw it back by more efficiently displaying other product. the benefit is a bankable increase in BHG sales.
We run the additional for the first week and then assess how the issue is tracking before deciding on changes.
if you want to grow BHG sales you’re try this additional placement.