I am curious about where newsagents place the Downton Abbey diary. I’ve put it with People’s Friend and magazines targeting an older shopper as this seemed the most logical location. I have stock with diaries but felt that I am more likely to get an impulse purchase if I place this with the type of shopper most likely to be watching the hit TV series.
Don’t do this tactical placement just for Downton Abbey diaries. Look for more opportunities.