A Communications Book is essential in any retail business, especially a newsagency. regardless of the size of the business, a Communications Book keeps everyone in the loop.
It can be a record of news relevant to the business and those who work in it, document to do lists and record progress on these, a place where owners remind themselves of things to be done and a place for recording feedback.
I recommend every newsagency have a Communications Book and that it is used every day. From a management perspective, the book allows you to set the agenda in a way that can be measured against. It gets everyone on the same page (excuse the pun). Plus it documents expectations.
Here are some tips for successful Communications Book use.
- Be clear in your communications, black and white.
- Set your expectations in what you write.
- Measure people by what they do based on what you’ve put in the book.
- Note tasks for every day.
- Draw attention to new products in-store.
- Encourage all team members to add notes about issues during the day.
- Train people to read the book at the start of every shift.
- Use the inside cover of the book for key contact details.
- Make the book the only place you put things in writing. i.e. not on post-it notes on the register or scraps of paper on the counter.
Have the book always in the same place. Train your people on how you want the book used.