I watch kids drag their parents and grandparents to our entrance. Once there, it’s a step into the business for other browsing. I have seen people diverted to look at the Peppa Pig product ultimately purchase from us. I saw it yesterday.
The placement of the Peppa Pig stand is a key marketing activity for us. The success is due to the placement and the excellent sign above the stand. In fact, the stand without the sign would not work as well. While you could argue it works for us since we are in a shopping centre I have seen it work in high street and country town situations.
This stand works far better for us than magazine or newspaper posters would on our lease line. Our range of Peppa Pig product is a point of difference for us. The bonus is the margin.
There are plenty of hero brands we can use to drive traffic. Every newsagent in every situation can use brands to generate new traffic for their businesses.