Despite not even coming close to selling out, Bauer has increased our supply of men’s style magazine. Their wastage of our time and money is most frustrating since they have data showing that we will not sell the extra copies. The last issue had a sell through of 36% and the one before it just 28.5%. Why Bauer thinks we need more stock of men’s style is beyond me. We will promote the title and leverage the Lana Del Rey cover but I doubt we will achieve what they expect – an 18% increase on their previous oversupply. Doing this late in the month is appalling.
men’s style magazine oversupplied by Bauer
October 29th, 2013 · No Comments