I got to see The Card Shop at Brookvale in Sydney a couple of days ago. It’s a shop worth visiting if you are looking for an innovative approach to card merchandising. They are targeting a younger shopper than a newsagency and pitching to them with a value proposition – buy more cards and save. It’s an interesting model worth watching.
I think how newsagents merchandise cards needs to change. The old pocket approach is tired. It does not show off the innovation on the cover of cards we are seeing now.