Newsagencies are excellent businesses for playing between major seasons with new seasonal opportunities yet many do not embrace these. Take Movember, I bet most reading this don’t see it as a retail season opportunity for newsagents.
We have embraced Movember: sourced a range of themed products and placed it on the lease line – facing into the mall. In 24 hours its moving.
Yesterday I saw first-hand this small display attract several shoppers. One commented that they liked we are donating a portion of sales to men’s health research.
I’m certain some people buying moustache products from us this year will come to use next year remembering we’re the shop with these items.
There is no one big move a newsagent can make to attract many new shoppers. Success comes from many small steps. Embracing the Movember opportunity is an example of one valuable and differentiating small step newsagents can take.
Footnote: The Movember products and promotion are a newsXpress newsagency marketing group initiative. I’m a Director of newsXpress.