We have placed the Flat Belly Diet Gluten-Free Cookbook next to Prevention as this is a brand extension for the magazine. My experience is that embracing brand extension opportunities like this drives sales of the cookbook as well as the magazine. Yes, I’d like book margin on the cookbook. However, billing is delayed to January bu which time it will be sold or returned so I’m happy.
Reminder to newsagents on promoting brand extensions
November 4th, 2013 · No Comments