Thinking about the magazine sales results out yesterday and the newsagency sales benchmark results released earlier this week I’d like to see a sales audit by channel: newsagents, supermarket, petrol and convenience and other. I’d like to see how our channel is faring against our competition.
Then, for clarity, I’d like to see the newsagency data cut by high street, supermarket etc by region.
This level of channel comparison would be useful in helping us not only understand year on year trends related to the medium but also trends flooring from the change in magazine delivery days. For example, in the latest newsagency sales benchmark, I saw some shopping centre businesses do reasonably well and high street situations in comparative locations drop close to 10%. While I have not looked at this in full detail yet, I suspect the change in magazine on-sale days in imp[acting high street newsagencies in a negative way and shopping centre newsagencies in a positive way.
This is an analysis we need to see so we can help high street newsagencies respond to the trend if my suspicions are real.