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Removing the newspaper subscription pitch

agefrontThe Age today has a wrap-around four-page ad promoting subscriptions as christmas gifts. as a retail-only newsagent I’m not keen for a product to be hidden by a promotion seeking to reduce my foot traffic.

agebackThe inside two pages of the wrap-around contain the details of the digital-only and print and digital offers for access to the newspaper. Digital is clearly the pitch here. tellingly, there is no print only offer being promoted.

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Media disruption

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  1. Bruce

    Hey Mark, Newspaper publishers don’t care about Retail only newsagents. If they cared their actions would show that they cared.

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