Like many newsagents I’ve spoken with, lighting a Yankee Candle on display also ignited sales. We’d had the stand for a few weeks but it was only after we started lighting a candle that sales kicked in for us. we got the idea from another newsagent who was enjoying excellent sales. The experience is a reminder that physical store shopping is about interacting and engaging with products. This is something online can’t offer yet.
FYI we have the Yankee Candle stand next to the counter so everyone either buying something or leaving the shop walks past it.