We’re heading to 100 of these cute Christmas-themed Ty Beanie Boos sold. While some have been purchased as a result of catalogue marketing we have undertaken, more than half have been purchased on impulse. Around a third of purchases were with other plush items.
In this newsagency our plush sales in November were up 22% on November 2012. Plush accounts for 10% of all sales. This business does not have lotteries products – I mention this to give perspective to the % of sale stat.
Part of our success with this and other plush items is off-location displays. While we have the Christmas Beanie Boo on the stand, we also have placement with boxed Christmas cards. This off-location work really helps impulse purchases.
A side benefit of such strong plush sales is that plush products attract happy customers.