Australian Newsagency Blog

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Ty Beanie Boos the hit of Christmas so far

Mark Fletcher
December 3rd, 2013 · 2 Comments

beanieboosxmasWe’re heading to 100 of these cute Christmas-themed Ty Beanie Boos sold. While some have been purchased as a result of catalogue marketing we have undertaken, more than half have been purchased on impulse. Around a third of purchases were with other plush items.

In this newsagency our plush sales in November were up 22% on November 2012. Plush accounts for 10% of all sales. This business does not have lotteries products – I mention this to give perspective to the % of sale stat.

Part of our success with this and other plush items is off-location displays. While we have the Christmas Beanie Boo on the stand, we also have placement with boxed Christmas cards. This off-location work really helps impulse purchases.

A side benefit of such strong plush sales is that plush products attract happy customers.

6 likes

Category: Plush

2 responses so far ↓

  • 1 TT // Dec 3, 2013 at 9:07 AM

    Hi Mark,
    Who is the supplier for this cute toy?

    0 likes

  • 2 Mark Fletcher // Dec 3, 2013 at 9:31 AM

    TT it’s from Big Balloon. This particular Boos is a newsXpress exclusive line. Ty, the US parent, will do exclusive lines for order commitments to a minimum value. The exclusivity is vitally important to growing the category.

    2 likes

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