I love this staple pack I noticed at David Jones in the menswear department – it makes staples sexy, something to give as a gift … of course, that’s why David Jones had it placed there with a bunch of other items they are pitching as gifts for guys. this is something we could easily sell – in our gift departments, not stationery. It’s something that would also command a higher margin than traditional stationery.
I encourage newsagents looking for funky gift ideas to visit David Jones – there are plenty of ideas for next year.