I love the Express Post yourself with a Video Stamp promotion being run by Australia Post at the moment. It’s very clever – right from the QR code through which you can get to the site to the process of loading and sending the video. Well timed with the Christmas launch, this campaign engages the government owned business with Christmas in a more personal way. Kudos to the people behind this.
I criticise Australia Post regularly here but can’t find anything wrong with this campaign. It’s supporting why they exist – mail delivery.