Both That’s Life and Take 5 offer excellent value this week that should drive impulse purchases. These are issues to get in prominent positions.
The Take 5 card Christmas card kit is a nice gift with purchase. Make sure customers can see the whole front cover. This is a good issue to feature at the counter. It’s also one to mention to appropriate shoppers when they are browsing magazines.
The That’s Life free cash opportunity will be popular – it always is when offered with the magazine. This, too, is a magazine to have in a prime second location like the counter. The REAL CASH pitch on the cover is the key – make sure it’s seen.
Both these titles have had a touch time in recent sales audits. The publishers are investing in making them more appealing. We need to equally invest to drive impulse purchases.