It feels like we are seeing more bagged magazines on the shelves in newsagencies right now than any time of the year. Even publishers who do not usually engage with bagging, putting an extra one or two issues with a current issue, are doing it. Some don’t make sense. take DNA magazine. This is a title with a high browsing factor. By bagging the latest issue I suspect sales will be hurt – or the bags opened. Newsagencies are browser friendly places. The more bagged magazines we have the less browser friendly we are. Magazines like DNA need to be able to be browsed.
It’s bagged magazine season
December 7th, 2013 · No Comments