Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Opportunities and challenges in lottery jackpots

Mark Fletcher
December 7th, 2013 · No Comments

The OzLotto $50 million jackpot and Powerball $30 million jackpot will generate good additional traffic for newsagency businesses with lottery products this week. One challenge will be to leverage the additional lottery traffic for more than the lottery sale. Another challenge will be to ensure that the additional lottery traffic does not get in the way of what should be an excellent week for cards, gifts and other products in the countdown to Christmas.

I don’t have lottery products in my businesses and am not as affected by these jackpots. Weighing up the positive and the negative I’m happy to not have my plans for my business disrupted by such a considerable event as a major jackpot. That said, I know newsagents who love the jackpots and who make good use of the opportunity.

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Category: Lotteries · Newsagency challenges · Newsagency management · Newsagency opportunities

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