Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Puzzle book promotion popular

Mark Fletcher
December 8th, 2013 · 3 Comments

heraldsunpuzzleThe free puzzle book promotion launched yesterday with the Herald Sun was popular, we had plenty of customers asking about their copy. In a good change, our supplying newsagent provided stock. Key to the promotion is the good front page like on the Sunday Herald Sun today. While I would have preferred school holiday timing, I’m happy with this promotion. A side benefit is that it can reintroduce puzzles to people and newsagents are the go-to retailers for these when they want their next fix.


Category: Newspapers

3 responses so far ↓

  • 1 shauns // Dec 12, 2013 at 2:40 PM

    how did your puzzle sales get effected by this promo


  • 2 Gregg // Dec 13, 2013 at 8:00 AM

    shauns, we sell and carry a huge range of puzzle books. This promo with the Telegraph had nil effect on our sales and the take up of this promo was probably the worst we have experienced even though they where free.


  • 3 Jenny // Dec 13, 2013 at 9:21 AM

    Same Gregg, poor take up, no extra paper sales.
    Bad timing as we are all totally focused on Xmas, not freebies, this time of the year.
    This promotion run in January, when customers are on holidays would probably have been more successful.


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