Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency management tip: start planning now for your post-Christmas sale

Mark Fletcher
December 8th, 2013 · No Comments

Whether your newsagency is open Boxing Day or the day after, immediately after Christmas is an opportune time to quit dead stock – any stock that has not sold in six months or more. In fact, I’d class stock as dead if it has not moved in three months.

So, use your computer system to list your slow or not moving stock, decide on your rock bottom price, think about how your will display this and design appropriate SALE PRICE tickets to promote the discount.

If you’re in a shopping centre you will probably need to run a lower price than if you are in a high street situation. My experience over the years is that most retailers in a shopping centre will drop prices considerably in their Boxing Day Sales.

In considering the stock you will cut, target two or three items for cost or below pricing. make these your hero products. They need to be genuinely sought after products. It could be even that you buy in especially. However, the real value for any retailer of a post-Christmas sale is to clean out the dead wood and make space for new product.

8 likes

Category: Management tip · Newsagency management

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment

Powered by sweetCaptcha