There are two types of shoppers newsagents could appeal to in the next few weeks with display areas and or services target at their very specific needs:
- Time poor shoppers. Create a FAST CHRISTMAS SHOPPING area where people can find a card, wrap and gift in shorter time. You could do this with a separate area in-store or you could do it with a shopper assistance on standby ready with suggestions and armed with knowledge of where everything is in store. Personally, I like the shopper assistant idea. This would be someone who can also process the purchase once selection has been made – by jumping and line.
- Last minute shoppers. In the week before Christmas find space to pitch IDEAL LAST MINUTE CHRISTMAS GIFTS. In some cases these need to be major gifts while in others stocking-stuffers will be what people are looking for. These items don’t need to be discounted – last minute shoppers tend to care less about price.
In both cases I’d suggest you promote the service in advance of launch. Make sure the offer can be seen from outside the business. Ensure your team members are trained on how to make these work.
By focussing on the needs of groups of unique shoppers we can drive sales and attract more shoppers.