Pacific Magazines and New Life Media supported Movember in a unique way as I read in Mediaweek:
Australian Men’s Health has been decreed the winner of the inaugural Movember modown magazine challenge, following a unique month-long face-off between Pacific Magazines titleMen’s Health and NewsLifeMedia’s GQ Australia.
Throughout November, in support of Movember, both magazines used the hashtags #magsmoveme, #modown and #movember to drive their modown campaigns via social media, PR and online. Readers were encouraged to back their favourite magazine by joining in and growing a mo’, or donating money directly to the cause of men’s health.
Both teams were judged on the reach and engagement of their campaigns, Magazine Publishers of Australia (MPA) Executive Director Robin Parkes said.
“In the end, Australian Men’s Health was judged by the team at MoHQ to have raised an inch more awareness for men’s health than their counterparts at GQ, but by the barest of margins. All credit to both magazine teams for taking part in such a worthy challenge,” Parkes said.
This is good to see because Movember is a fund and awareness raising month that’s supported on some newsagents. Maybe next year newsagents and publishers could work more closely together on the opportunity.