Australian Newsagency Blog

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VANA runs Love Your Newsagent campaign for its members

Mark Fletcher
December 10th, 2013 · 2 Comments

VANA has announced details of a Royal Children’s Hospital Good Friday Appeal and their Love Your Newsagent campaign:

VANA is proud to be launching this year’s Love Your Newsagent campaign to raise money in support of the Royal Children’s Hospital Good Friday Appeal and providing a raffle draw for a newsagency customer to Win a trip for 2 to Hawaii. Click here to view the campaign promotional video.

Aim of the campaign
The main aim of the campaign is to raise funds for the Good Friday Appeal and we are extremely grateful to you in helping to promote this campaign in your store.

Stage One – All Victorian Newsagents
The first stage will take place from mid-December 2013 until March 2014 where all Victorian Newsagencies will be provided with a Good Friday Appeal collection tin to be placed on your counter for customers to make their donations. You will also be provided with supporting window stickers from the Good Friday Appeal advertising the campaign.

Stage Two – VANA Members Only
The second stage will take place from mid-January 2014 until March 2014. All VANA members will be issued in January with a Love Your Newsagent pack supporting the campaign, consisting of 2 books of raffle tickets (50 tickets in each) to sell during this period, together with full colour posters and window decals promoting the raffle of a trip to Hawaii in support of the Good Friday Appeal. If you wish to become a member of VANA and get involved in Stage Two, please contact the VANA office on 03 8540 7000.

Since I’m not a VANA member I’m not in stage two. I’m also opting out of stage one as my newsagency is running another fund raiser in this time and supporting local charities.

9 likes

Category: Social responsibility

2 responses so far ↓

  • 1 James // Jan 5, 2014 at 10:34 PM

    I am not participating either. I cannot understand why VANA would waste their money on feel good promotions (which should be left to marketing groups). The last 2 Years were flops for my store, it did nothing to bring more customers into my store. I am no longer a member, as the current board is too busy feathering their own nests, I would question the current chairman about any conflict of interests he should disclose to members.

    4 likes

  • 2 KMc // Jan 6, 2014 at 7:23 AM

    On a matter of principle we simply don’t “do” organized charity. These activities seem to be more about marketing & promotion rather than the selfless act of giving to a worthy cause. Plus there is always the risk that these while organised promotional charities are paying so many professionals that the net % actually received by the charity is quite low.

    We’re active in local fundraising run by volunteers, and direct donations. We’re quite content with that path.

    4 likes

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