Woman’s Day, NW and OK! for $9.95. Newsagents are sent the original titles at full price and the discount pack as well. These are coming so often now that customers have been and are being educated. The net value of the titles is being eroded and we lose margin dollars as a result. I’m certain that we’re not getting values from these discount packs.
More discounted magazines
December 11th, 2013 · 6 Comments