Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Paper plane sells out in a week

Mark Fletcher
December 11th, 2013 · No Comments

paperaeroplaneThis terrific paper aeroplane kit sold out in a week. We bought it on a nostalgia whim and a week later it’s all gone. You know from the nature of the product that all stock has been purchased on impulse, making the it an even more valuable product. A good impulse item can be empowering for your buying just as a failure of a product can result in you second-guessing purchases.

We report on seasonal items separately from gifts. This item, since it is not Christmas-themed, sits in our gift department. There we have it in a relevant category. This is important since buying is not only about sometimes buying more stock of a successful item. It is also about buying new items that appeal to the same shopper as those buying a very popular item.

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Category: Gifts

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