Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Impulse magazine opportunities to drive sales

Mark Fletcher
December 13th, 2013 · No Comments

magspapersdec1213We have the two current issues of Better Homes and Gardens and Who placed between our two major newspapers. The Nelson Mandela cover story in Who makes it ideal for impulse purchase placement. BHG always works well when placed with newspapers.

The best way newsagents can grow sales is to respond to cover opportunities, placing relevant titles in a second location where more people will see the cover and thereby have an opportunity to purchase on impulse.

Embracing this opportunity separates engaged newsagents from all other retailers.

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Category: magazines · Tactical display

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