Australian Newsagency Blog

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Tatts is growing an online community of instant scratch ticket customers

Mark Fletcher
December 13th, 2013 · 5 Comments

scratcheclubAt Westfield Bondi shopping mall earlier this week I noticed this sign promoting instant scratch tickets outside of Coles. While there was no mention of retailers selling scratch tickets, the poster promoted scratcheclub.com.au. This is a Tatts owned website where scratch ticket customers can enter second chance draws, participate in a birthday draw, play puzzles and engage in other scratch ticket related activity.

Nowhere on the website are retailers promoted and this makes me wonder if this is site is about harvesting customer details for some other online engagement.

If I was a lottery retailer, investing in promoting Tatts related brands as contractually required by the company, I’d be asking tatts about their plans for this site; why they are not promoting retailers; and, why they are running a second chance ¬†draw when many of their retailers already do this.

If I was a Tatts shareholder I would be hoping that the company is developing a direct relationship with people buying its products as part of a plan to migrate more business online and thereby reduce product distribution costs.

Newsagents and lottery agents need to be aware of Scratcheclub at the very least. This could be a development that needs to be considered as part of your business planning.

6 likes

Category: Lotteries · Newsagency management · newsagency of the future

5 responses so far ↓

  • 1 shane // Dec 13, 2013 at 9:15 AM

    Here in SA we received flyers to hand out to customers promoting the new SA web site, the key point in the flyer BUY ONLINE, why would I promote my compertition, I get no kickback all I get is the loss busness.

    0 likes

  • 2 Jenny // Dec 13, 2013 at 9:23 AM

    In NSW we have been told not to do new registrations, get the customer to go online and register.
    NO WAY!!!

    0 likes

  • 3 Gregg // Dec 13, 2013 at 11:23 AM

    Jenny we can now do the registrations on the terminal again

    1 likes

  • 4 rick // Dec 13, 2013 at 11:23 AM

    I don’t hand out or encourage my customers to look at anything online from golden casket. I have told my rep that I will not promote the scratchie club, he understands my position and reasoning

    2 likes

  • 5 Gary // Jan 10, 2014 at 9:21 AM

    While this is not a scratchie club post, I was reading the terms and conditions of the upcoming Ozlotto 50th birthday celebrations.
    To enter the comp with an unregistered ticket you have to go on line and register your details and ticket number. Sneeky way to promote on line lotto. Won’t be too many celebrations in my store.

    2 likes

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