At Westfield Bondi shopping mall earlier this week I noticed this sign promoting instant scratch tickets outside of Coles. While there was no mention of retailers selling scratch tickets, the poster promoted scratcheclub.com.au. This is a Tatts owned website where scratch ticket customers can enter second chance draws, participate in a birthday draw, play puzzles and engage in other scratch ticket related activity.
Nowhere on the website are retailers promoted and this makes me wonder if this is site is about harvesting customer details for some other online engagement.
If I was a lottery retailer, investing in promoting Tatts related brands as contractually required by the company, I’d be asking tatts about their plans for this site; why they are not promoting retailers; and, why they are running a second chance draw when many of their retailers already do this.
If I was a Tatts shareholder I would be hoping that the company is developing a direct relationship with people buying its products as part of a plan to migrate more business online and thereby reduce product distribution costs.
Newsagents and lottery agents need to be aware of Scratcheclub at the very least. This could be a development that needs to be considered as part of your business planning.