Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Relaying crosswords by brand drives sales

Mark Fletcher
December 14th, 2013 · No Comments

magazine-display-adviceI relayed the crossword section in a newsagency earlier this week to give greater prominence to Lovatts titles as the key brand in the crossword department and to use the AWW puzzle book as a border for the section.

The display before was a mess: Lovatts titles were sprinkled through and thereby missing an opportunity to promote the brand; the AWW puzzle book was lost; there was no order.

The display looked old and unappealing.

Blocking the titles, leveraging known brands and refreshing the offer shows the business taking pride in crossword titles. This will increase sales. Crossword magazine customers are loyal.

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Category: crosswords · magazines

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