Looking at the Christmas edition of the Coles magazine custom published for Coles by Bauer. This is a publication they proclaim is Australia’s No. 1 food magazine – I can see why people would be satisfied with this as their Christmas food magazine. For free they get access to recipes from Curtis Stone and others, baking tips, presentation ideas and plenty more. Someone on a budget wanting inspiration for Christmas food ideas will get it with this title.
That they can pick up the title for free at Coles could give shoppers reason to not visit their local newsagency to browse a broader range of food titles. There’s no point in complaining since Coles is doing what they need to do to drive sales. The magazine does that well through ads and editorial content. The consequence for newsagents, I think, is less of an appetite for the everyday food titles we sell.