Australian Newsagency Blog

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No choice but to early return Dolly

Mark Fletcher
December 16th, 2013 · 3 Comments

magsdollyexcessOur supply of Dolly was increased significantly even though previous issues were not coming close to selling out. While I would not usually early return such a major title I had no choice given the gross oversupply and no storage space for such a thick issue where we can fit only one copy per pocket.


Category: Magazine oversupply · magazines

3 responses so far ↓

  • 1 jenny // Dec 16, 2013 at 11:17 AM

    Have you seen todays Instyle?
    Great bag giveaway but really difficult to stack.


  • 2 Mark Fletcher // Dec 16, 2013 at 11:23 AM

    Yes but the gift is well targeted at the shopper. Kind don’t mind this problem. The mag will sell.


  • 3 June // Dec 16, 2013 at 2:06 PM

    Instyle looks dreadful on the shelf but it
    is selling.


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