Magazine sales spike in the week before Christmas as people purchase them as gifts. It’s important we find time to refresh the magazine offer, making sure categories are obvious and gift appropriate titles are put in their best light. Ten or fifteen minutes every day in this last week can help drive extra magazine sales. Given the surge in sales of cards and gifts it can be easy to forget magazines.
Is this store with the magazine feature wall with plenty of magazines on full face display we relayed on Friday and have seen good results since.