Most suppliers want their display units at the front of the shop. This time of the year it’s challenging so we look for alternatives. The location in the photo, at the end of our busiest magazine aisle, works for us. Currently we have the Pacific Magazines Christmas-themed floor display unit in this location.
The success of the Pacific Magazines unit placement is that it puts the unit under a spotlight. There is less visual competition and this means more people notice the unit and the products it is promoting.
We concentrate on the rear of the business as much as the front as this can drive a more valuable per-visit shop for us.