Australian Newsagency Blog

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Connecting with the vintage craze

Mark Fletcher
December 21st, 2013 · 5 Comments

magsvintagemadeIn case you missed it vintage is in and this magazine we found from IPS is a welcome addition to our magazine range. Vintage Made is an excellent special-interest title. It’s perfect for magazine specialists like newsagencies. We have it in women’s interests but we could equally place it as part of a range of vintage-themed titles. It’s titles like this that can help in drive magazine sales and our relevance within niches.

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Category: magazines

5 responses so far ↓

  • 1 jenny // Jan 16, 2014 at 12:15 PM

    We have just received a new magazine today – Daphne’s Diary, issue one from England, absolutely beautiful cover.
    Sold 2 copies this morning. If you do well with craft, gardens, cooking and vintage this mag might be worth stocking.

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  • 2 David @ Angle Vale Newsagency // Jan 16, 2014 at 7:04 PM

    There is also Vintage Caravans – I have regular orders for it and Vintage Made wit most customers buying the pair.

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  • 3 Jenny // Jan 16, 2014 at 9:46 PM

    David there is also another overseas qtly magazine called Vintage (I think that’s what it’s called, will get you the name when I am back at shop) RRP $18.60 new to our shop recently and have sold 3 out of the 4 supplied.
    The ladies who purchased it from me were so happy to find it in our shop, one bought a copy and told her friends. So easy – 3 new customers!
    Daphne magazine today came with A4 cardboard posters that my staff used to make a small display at front of shop, which I’m sure helped with our 3 sales today.
    I try harder now to push sales of magazines that aren’t, and never will be, in the supermarkets.

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  • 4 jenny // Jan 19, 2014 at 3:42 PM

    David, the mag I mentioned is called Simply Vintage.
    Daphnes Diary, all 5 issues gone in 4 days, hopefully will get some more stock but I won’t hold my breath.
    We would be better to get rid of Cleo and Cosmo and some of the mags that have been around for ever, but no longer bring many sales, and give our expensive magazine space to boutique titles (aussie and overseas).

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  • 5 Amanda // Jan 20, 2014 at 12:40 PM

    Interesting your comments on Cleo and Cosmo Jenny.

    Our store has experienced the same decline in those titles, along with Dolly and Girlfriend. I am talking sales of 30-40+ 5years ago to sales of 3-10 in 2013. Those are massive declines.

    Have these magazines’ circulation declined so much in that time period or have those shoppers changed their shopping habits so they either no longer shop in Newsagents and prefer Supermarkets / Petrol Stations or perhaps those consumers are buying subscriptions through the heavily discounted internet subscription channel?

    It would be interesting to know the change in purchasing pattens of those magazines over the past 5years.

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