Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Retail shoppers love a more complete story

Mark Fletcher
December 22nd, 2013 · No Comments

xmas-storyWe’ve received terrific feedback from shoppers this Christmas for promotions offering a range of common-themed hospitality related products – like this Christmas range with bags, mugs, placemats, serving platters and the like.

We keep common-themed products together so the complete story can be told. This drives sales. While I understand this is basic retail management, I mention it as there are many newsagents new to retail.

we do the same with brands. For example, we have all Peppa Pig product together: plush, stationery, books and magazines. Online does this well and we need to get better at it.

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Category: visual merchandising

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