Australian Newsagency Blog

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A bagged magazine I don’t mind

Mark Fletcher
December 24th, 2013 · 1 Comment

magspfspecialI don’t mind that the latest People’s Friend special is bagged because it won’t hurt sales whatsoever. This is not a magazine that is browsed. I watch people who buy magazines and those buying this title pick it up and come to the counter.

I also like that it’s bagged with two gifts that are appropriate to the People’s Friend reader – a diary and a pen. The $11.99 price won’t hurt sales.

2 likes

Category: Bagged magazines

1 response so far ↓

  • 1 David S // Dec 24, 2013 at 12:16 PM

    Hi Mark
    Lucky you… the increased price from 8.95 to 11.99 was hoisted on us but no bagged stock no free gifts…… not lucky for my customers….. BTW 200% increase for this issue as well. Given up trying to understand!

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