Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

A very busy lead up to Christmas

Mark Fletcher
December 24th, 2013 · No Comments

With the last sale completed and the shop all packed up for at least one day off, many newsagents will be reflecting tonight on a strong pre-Christmas season.

Early indications are of good year on year growth for city, country, high street and shopping centre newsagencies – especially in the last two weeks. ┬áChristmas cards have been very strong as have been gifts. Magazines have benefited too with sales up year on year in more than half the stores I have seen data from.

Several newsagents I have spoken with have declared that sales are back to the good old days. While I don’t think that will every happen – as we have moved on from what a newsagency used to be – I am more certain than ever that we make our own success as much as we make our own failure.

It’s been a thrill this Christmas to see experimental product moves succeed and an opportunity to learn from those that have not succeeded.


Category: Newsagency management

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