We are promoting the latest issue of AWW, out yesterday, with newspapers as well as in the usual location. We are chasing as many early sales as possible to try and get above our mediocre sell through of under 50%. With a decay curve that sees 85% of sales in the first week and with this first week being disrupted, we have a lot of stock to shift in a few broken up days.
Great cover – summer!
Hopefully good sales.
Missing stock here ,newsagent down the raod also missing stock so nothing but lost sales up north
We find sales are strongest when the person on the cover is an international superstar.