Boxing Day customers are the best! They are full of Christmas cheer and they are thrilled to bag bargains. Average basket value today was excellent with most people buying five or more items. Boxed cards lead in popularity followed by Christmas decorations.
Our decision to offer everyday plush at 25% off worked a treat with excellent results for that category. We offered this discount for one day only as a bonus for those out shopping on Boxing Day and in the knowledge that introducing shoppers to our plush range will bring them back.
These are deliberate moves we made – to achieve short-term and medium-term business outcomes. We approached today not only to move stock but to introduce our business to people who may not have shopped with us previously.
A bonus was the add-on purchases of magazines and greeting cards – we’re ahead of a usual Thursday.
Success in a newsagency business in 2014 will rely more on decisions taken by the management of the business than ever before.