Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Showing off the free gift with InStyle

Mark Fletcher
December 28th, 2013 · 2 Comments

magsinstyleWhile the latest issue of InStyle magazine is a challenge to display we have been driving good sales with a half waterfall and with a copy placed above the displays showing off the free beach bag that comes with this issue.

We will sell out of this issue without a doubt and having the bag on show will be key to achieving this. The gift is perfect for the Australian summer and the Melbourne weather is helping there.

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Category: magazines

2 responses so far ↓

  • 1 Cameron // Dec 30, 2013 at 7:30 AM

    It’s not a free bag. They’ve put the price up by $4.75 for this issue. This trend of attaching something to a magazine but making the reader pay extra for it seems to be increasing. It annoys those who just want the magazine.

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  • 2 Mark Fletcher // Dec 30, 2013 at 12:47 PM

    I guess Cameron. The issue is a sell out so I rate it a success.

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