These fans are a perfect product to have at the counter. In the lead up to Christmas and since we have had customers purchasing two and three at a time. What really makes the fans a business hit is that they are bought on impulse. They drive margin dollars per sale and push the business overall to an above average gross profit performance given the GP we have on them.
The display unit is excellent – it explains the product well and makes merchandising easy.
We have been on a mission to drive impulse purchases for some time as part of our business plan to deliver a better than average overall gross profit performance for the newsagency. It’s a thrill to see it working.
I write here about only a few of the impulse items we have success with. In many cases the items that work best do so for some local reason. This is where we need to be the best retailers possible – to create our own success.