A blog on issues affecting Australia's newsagents, media and small business generally. More ...

If you are using Facebook to promote your business

Facebook’s so uncool, but it’s morphing into a different beast is an excellent article by Daniel Miller (Professor of Material Culture at University College London) published last week at The Conversation. Newsagents using Facebook to promote their businesses should read this article.

Understanding the generational shift in Facebook users can help us better target our use of the medium and guide consideration of other mediums.

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