While we’re still running the Boxing Day sale and will do so for another week, we have consolidated the sale items to one part of the shop reset the other parts of the shop to make the most of the change in shopper traffic that the school holidays bring.
We pay attention to the counter and the other points where shoppers stop: weekly magazines, newspapers – plus on the way to these points.
The photo shows one of our counter positions. The shelf packed with dogs is being topped up daily. Yes, customers do purchase dogs on impulse, adding these $$20.00+ items to their basket.
The customers most likely to engage with these carefully placed products and those who do not usually shop with us. This time of the year more than half our customers are not regular – so getting product placement right for impulse purchase performance is crucial. Get it right an you can bank excellent results.
It’s this time of the year when we play the most outside the traditional newsagency model.