Australian Newsagency Blog

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Get in early for Australia Day

Mark Fletcher
January 4th, 2014 · 10 Comments

colesadayColes is offering newsagents a reminder to get in early for Australia Day product with this aisle-end displays in supermarkets of a range of Australia Day themed products.

While I know newsagents who will sell Australia Day products, most would not have it out yet. By going out now, Coles is grabbing business ahead of when we would traditionally embrace season.

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Category: newsagency marketing · Newsagency opportunities

10 responses so far ↓

  • 1 h // Jan 4, 2014 at 12:32 PM

    They had Hot Cross Buns available Boxing Day too I was told by a less than impressed customer. Be pretty stale by Easter lol

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  • 2 Mark Fletcher // Jan 4, 2014 at 1:19 PM

    Hey h this is something I have been waiting for. A warm hot cross bun with a slab of butter. Delicious!

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  • 3 Shaun's // Jan 4, 2014 at 6:07 PM

    Yep woollies have them out already

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  • 4 Jarryd Moore // Jan 5, 2014 at 5:26 AM

    Hot cross buns are predominately an impulse item for supermarkets. As are bagged eggs. We’ll have ours out early Feb. I’m thinking we can pitch hot cross buns as BTS lunchbox items.

    Mark, fruit-filled or choc chip?

    We find it increasingly hard to sell Australia Day merchandise. It could just be our demographic. How do other stores fare?

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  • 5 Mark Fletcher // Jan 5, 2014 at 7:33 AM

    Jarryd – chocolate filled hot cross buns are a mutation of the delicious fruit buns that I cannot bring myself to even try. There is a time and place for chocolate and it is not in buns.

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  • 6 Jenny // Jan 5, 2014 at 9:02 AM

    It’s too hot for hot cross buns.
    It’s summer – mangos and fruits and salads.
    Hot cross buns are comfort food for cold weather.
    I agree chocolate should not be in these buns. Chocolate should be eaten with salt, a packet of thins or sea salt chips with plain cadburys chocolate (those thin little ones or furry friends that you can but in newsagencies) or a cherry ripe. So good!

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  • 7 Mark Fletcher // Jan 5, 2014 at 9:33 AM

    Jenny you may like Ben & Jerry’s Couch Potato ice-cream: http://m.benandjerry.com.au/flavordetail?productId=1093

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  • 8 michelle // Jan 5, 2014 at 1:29 PM

    Sorry Jarryd got to agree with Mark Easter Buns have to have fruit not chocolate and heaps of REAL BUTTER!
    Jenny have you tried using maccas fries as a spoon for their choc fudge sundae? Great hangover cure!
    Hope everyone has a great 2014, going home now for a Heathcote Shiraz or 3 (maybe stop at a Coles to pick up easter buns and butter).

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  • 9 Jarryd Moore // Jan 5, 2014 at 3:30 PM

    Interesting, I wonder what the breakdown of fruit vs choc vs plain hot cross buns is by age demographic? We have a younger family demographic and fruit filled hot cross buns are by far our least popular.

    We also can’t sell old-school Xmas lines like fruit mince pies and fruit cake. The only fruit cake we managed to sell this year was one box of Darrell Lea and only sold the last one Christmas Eve.

    Michelle, real butter is the only kind. Anything else is a blasphemous abomination who’s use should be met with distain and derision.

    Looking back, this thread is beginning to look like a guide on “How to have a heart attack”!

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  • 10 Jenny // Jan 5, 2014 at 4:28 PM

    Mark and Michelle thanks but think I’ll stick to the good old vanilla drumstick.
    They’re big words Jarryd but yes the only butter is real butter. I married a man who never ate or could stand the smell of butter and so I never bought it but since studying cooking I gave him an ultimatum – if I have to choose I will choose the butter! Happy to say he is getting used to butter now!

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