Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Magical back to school items

Mark Fletcher
January 4th, 2014 · 2 Comments

magicpencilWhile back to school is not big for us – due to out situation, space restrictions,  that we make more money from plush and gifts than back to school could ever deliver and due to not being able to or wanting to match the massive investment of the majors in the season –  we are having fun with a range of magic items including some that connect with the back to school / school holiday theme like The Magical Pencil Case.

We put these out as stocking stuffers in the final lead up to Christmas and they sold well. The pencil case and other items in the range have continued to sell well after Christmas – the work as school holiday and back to school purchases.

We have the pencil cases at the counter. It’s a pleasure to see customers add them to a purchase on impulse.


Category: Fun · Gifts

2 responses so far ↓

  • 1 David @ Angle Vale Newsagency // Jan 5, 2014 at 1:26 PM

    Love it. Searched the interwebby, found great video, but who supplies in Oz?


  • 2 Mark Fletcher // Jan 5, 2014 at 1:37 PM

    David not sure of the supplier. It’s a newsXpress promotion. I’ll check.


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