While back to school is not big for us – due to out situation, space restrictions, that we make more money from plush and gifts than back to school could ever deliver and due to not being able to or wanting to match the massive investment of the majors in the season – we are having fun with a range of magic items including some that connect with the back to school / school holiday theme like The Magical Pencil Case.
We put these out as stocking stuffers in the final lead up to Christmas and they sold well. The pencil case and other items in the range have continued to sell well after Christmas – the work as school holiday and back to school purchases.
We have the pencil cases at the counter. It’s a pleasure to see customers add them to a purchase on impulse.