Australian Newsagency Blog

A blog on issues affecting Australia's newsagents, media and small business generally.

Sunday newsagency marketing tip: offer a gift registry

Mark Fletcher
January 5th, 2014 · No Comments

idea-giftregistryIf you are serious about toys or gifts or plush in your retail newsagency then consider offering a gift registry – especially if you are in a regional or rural situation.

I was reminded of the gift registry idea when in Manila early last month and I saw a gift registry promoted out the front of Toy Kingdom at the Mall of Asia. Their pull-up banner not only promoted the registries for individuals, it also promoted the service itself. Very smart.

For a gift registry idea to work, you would need to offer a reasonable range of gift / toys / plush for the target gift recipient. Plus you would need to establish a process as well as a marketing plan to promote the opportunity.

Offering a gift registry service could provide a valuable point of difference for your business over others covering the same categories. It could also be a way to pre-sell items from catalogues from your suppliers.

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Category: Gifts · marketing · marketing tip · newsagency marketing

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